{"id":11558,"date":"2026-10-29T15:41:13","date_gmt":"2026-10-29T13:41:13","guid":{"rendered":"https:\/\/www.bidfood.be\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/"},"modified":"2026-10-29T15:51:26","modified_gmt":"2026-10-29T13:51:26","slug":"clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele","status":"publish","type":"post","link":"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/","title":{"rendered":"Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11558\" class=\"elementor elementor-11558 elementor-11543\">\n\t\t\t\t\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-03beeb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03beeb9\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5b9332 \" data-id=\"d5b9332\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22006d7 elementor-widget elementor-widget-text-editor\" data-id=\"22006d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele<\/h3><p>Bij Vandemoortele zit duurzaamheid verweven in alles wat we doen. Van het verminderen van onze CO\u2082-uitstoot tot bewuste productkeuzes en innovaties die inspelen op de behoeften van morgen: we zoeken voortdurend naar manieren om onze impact te verkleinen en tegelijk kwaliteitsvolle, smaakvolle en praktische oplossingen te bieden aan onze klanten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-900ea7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"900ea7f\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18a346e \" data-id=\"18a346e\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caafce8 elementor-widget elementor-widget-text-editor\" data-id=\"caafce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Clean Label: bewust kiezen voor een eenvoudigere samenstelling<\/h4><p>Met onze Clean Label-aanpak zetten we in op producten met een eenvoudigere samenstelling. Omdat er geen officieel kader bestaat voor Clean Label, ontwikkelden we eigen, duidelijke criteria waarmee we onze vooruitgang kunnen meten. Zo vermijden we onder meer kunstmatige kleurstoffen, bewaarmiddelen en gehydrogeneerde oli\u00ebn en vetten. Ook beperken we het gebruik van additieven tot de ingredi\u00ebnten die functioneel noodzakelijk zijn. Daarbij blijven voedselveiligheid, smaak en textuur altijd absolute basisvoorwaarden.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7fca9d \" data-id=\"e7fca9d\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17d684b elementor-widget elementor-widget-image\" data-id=\"17d684b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"891\" height=\"891\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-1.png\" class=\"attachment-large size-large wp-image-11546\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-1.png 891w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-1-768x768.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-91b2e48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91b2e48\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0615d5 \" data-id=\"f0615d5\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92f979c elementor-widget elementor-widget-image\" data-id=\"92f979c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"891\" height=\"891\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-2.png\" class=\"attachment-large size-large wp-image-11548\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-2.png 891w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-2-768x768.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bafa197 \" data-id=\"bafa197\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68012fa elementor-widget elementor-widget-text-editor\" data-id=\"68012fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Concrete vooruitgang, stap voor stap<\/h4><p>Onze inspanningen vertalen zich naar concrete resultaten. Vandaag voldoet al ongeveer 77% van ons bakkerijassortiment aan onze eigen Clean Label-definitie. Tegen 2030 willen we dat aandeel verhogen tot minstens 80%. Die vooruitgang vraagt een doordachte aanpak, waarbij we telkens zoeken naar de juiste balans tussen duurzaamheid, nutritionele kwaliteit, gebruiksgemak en kostprijs. Want bewuster produceren betekent voor ons ook blijven innoveren, zonder in te boeten aan de kwaliteit die onze klanten verwachten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-0022727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0022727\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75ca422 \" data-id=\"75ca422\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e0799 elementor-widget elementor-widget-text-editor\" data-id=\"31e0799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Duurzaamheid gaat verder dan Clean Label<\/h4><p>Clean Label is \u00e9\u00e9n van de manieren waarop we onze duurzaamheidsambities tastbaar maken op productniveau. Daarnaast werken we aan producten met betere nutritionele eigenschappen, zoals meer vezels en gezonde onverzadigde vetten, en aan een geleidelijke verlaging van het suiker- en zoutgehalte. Ook plantaardige en hybride oplossingen maken deel uit van die aanpak. Zo kan bij bepaalde botermengelingen een deel van de boter worden vervangen door plantaardige vetten, waardoor de CO\u2082-uitstoot met meer dan de helft kan dalen, met behoud van de rijke botersmaak. Op die manier blijven we zoeken naar haalbare oplossingen die zowel onze klanten als de planeet ten goede komen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e063b06 \" data-id=\"e063b06\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a2ca5 elementor-widget elementor-widget-image\" data-id=\"a9a2ca5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"891\" height=\"891\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-3.png\" class=\"attachment-large size-large wp-image-11550\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-3.png 891w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-3-768x768.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-79bc392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bc392\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad3c5d4 \" data-id=\"ad3c5d4\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff7bc6 elementor-widget elementor-widget-text-editor\" data-id=\"1ff7bc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Meer weten over duurzaamheid bij Vandemoortele? <a href=\"https:\/\/www.vandemoortele.com\/en\/open\/file\/121402\">Ontdek er alles over in ons laatste duurzaamheidsrapport<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele Bij Vandemoortele zit duurzaamheid verweven in alles wat we doen. Van het verminderen van onze CO\u2082-uitstoot tot bewuste productkeuzes en innovaties die inspelen op de behoeften van morgen: we zoeken voortdurend naar manieren om onze impact te verkleinen en tegelijk kwaliteitsvolle, smaakvolle en praktische oplossingen te [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duurzaamheid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele - Bidfood Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele - Bidfood Belgium\" \/>\n<meta property=\"og:description\" content=\"Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele Bij Vandemoortele zit duurzaamheid verweven in alles wat we doen. Van het verminderen van onze CO\u2082-uitstoot tot bewuste productkeuzes en innovaties die inspelen op de behoeften van morgen: we zoeken voortdurend naar manieren om onze impact te verkleinen en tegelijk kwaliteitsvolle, smaakvolle en praktische oplossingen te [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\" \/>\n<meta property=\"og:site_name\" content=\"Bidfood Belgium\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bidfoodbelgium\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T13:41:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T13:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"891\" \/>\n\t<meta property=\"og:image:height\" content=\"891\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fiona Rapisarda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fiona Rapisarda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\"},\"author\":{\"name\":\"Fiona Rapisarda\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/#\/schema\/person\/15e23fb956dcfb053360b512f6bd2f0c\"},\"headline\":\"Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele\",\"datePublished\":\"2026-10-29T13:41:13+00:00\",\"dateModified\":\"2026-10-29T13:51:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\"},\"wordCount\":344,\"publisher\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2026\/10\/Visual-1.png\",\"articleSection\":[\"Duurzaamheid\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\",\"url\":\"https:\/\/www.bidfood.be\/nl\/clean-label-als-hefboom-voor-duurzamere-productkeuzes-bij-vandemoortele\/\",\"name\":\"Clean Label als hefboom voor duurzamere productkeuzes bij Vandemoortele - 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