{"id":8205,"date":"2025-04-03T09:22:19","date_gmt":"2025-04-03T07:22:19","guid":{"rendered":"https:\/\/www.bidfood.be\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/"},"modified":"2025-04-03T09:47:15","modified_gmt":"2025-04-03T07:47:15","slug":"het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje","status":"publish","type":"post","link":"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/","title":{"rendered":"Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8205\" class=\"elementor elementor-8205 elementor-8182\">\n\t\t\t\t\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-91df836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91df836\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed9b9d4 \" data-id=\"ed9b9d4\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7629ee5 elementor-widget elementor-widget-image\" data-id=\"7629ee5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"634\" height=\"124\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/banner-durabilite-kelloggs.png\" class=\"attachment-large size-large wp-image-8185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-5439f33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5439f33\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a1d856 \" data-id=\"9a1d856\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dddaada elementor-widget elementor-widget-text-editor\" data-id=\"dddaada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3><strong>Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-8ac6ac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ac6ac0\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37a2693 \" data-id=\"37a2693\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb8857 elementor-widget elementor-widget-text-editor\" data-id=\"fbb8857\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al meer dan tien jaar ondersteunt het Origins-programma van Kellogg\u2019s de ontwikkeling van duurzamere landbouwpraktijken in Spanje. Dit ambitieuze initiatief heeft als doel landbouwers te ondersteunen, ecosystemen te behouden en een verantwoorde bevoorrading van hoogwaardige ingredi\u00ebnten te garanderen. Een van de meest sprekende voorbeelden van deze aanpak is het werk dat in Spanje wordt verricht binnen de rijstteelt in de Ebro-delta.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dec8c71 \" data-id=\"dec8c71\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa6b7b elementor-widget elementor-widget-image\" data-id=\"2aa6b7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins1-1024x576.png\" class=\"attachment-large size-large wp-image-8191\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins1-1024x576.png 1024w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins1-768x432.png 768w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins1-780x440.png 780w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-5b3a0b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3a0b2\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ac424 \" data-id=\"82ac424\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e6cbf elementor-widget elementor-widget-text-editor\" data-id=\"66e6cbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Concrete steun aan Spaanse rijstboeren in de Ebro-delta<\/strong><\/h4>\n<p>Kellogg\u2019s betrekt al tientallen jaren Spaanse rijst voor iconische ontbijtgranen zoals Coco Pops, Rice Krispies en Special K. Een aanzienlijk deel van deze rijst komt uit de Ebro-delta, een biodiversiteitrijke regio die echter wordt geconfronteerd met ecologische en agrarische uitdagingen.<\/p>\n<p>De Ebro-delta is een ecologisch waardevol wetland, maar rijstboeren kampen met problemen zoals verzilting van de bodem, plantenziekten en invasieve soorten. Om hen te helpen deze uitdagingen aan te gaan, lanceerde Kellogg\u2019s in 2013, in samenwerking met het Instituut voor Agrarisch Onderzoek en Technologie (IRTA), het Origins-programma in Spanje. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-1905b48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1905b48\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ac5404 \" data-id=\"5ac5404\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a4326 elementor-widget elementor-widget-image\" data-id=\"15a4326\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins2-1024x576.png\" class=\"attachment-large size-large wp-image-8193\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins2-1024x576.png 1024w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins2-768x432.png 768w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins2-780x440.png 780w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81e24b0 \" data-id=\"81e24b0\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7361430 elementor-widget elementor-widget-text-editor\" data-id=\"7361430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dit initiatief had een dubbele doelstelling: de leefomstandigheden van lokale boeren verbeteren en tegelijkertijd milieuvriendelijkere landbouwmethoden invoeren. Dit omvatte innovatieve agronomische technieken zoals bodemanalyse, optimalisatie van bemesting en verbeterd waterbeheer. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-1a76f77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a76f77\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd86a6 \" data-id=\"5fd86a6\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688b3db elementor-widget elementor-widget-text-editor\" data-id=\"688b3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Een langdurige sociale en ecologische betrokkenheid<\/strong><\/h4>\n<p>Tegenwoordig blijft Kellogg&#8217;s de samenstelling van zijn ontbijtgranen verbeteren, door te pleiten voor ingredi\u00ebnten van duurzame oorsprong en door zijn recepten te herzien (minder zout, minder suiker, meer vezels) om te anticiperen op de verwachtingen van de consument en eraan te voldoen.<\/p>\n<p>Rijst geteeld in de Ebro-delta is een essentieel ingredi\u00ebnt in een aantal ontbijtgranen van Kellogg&#8217;s, zoals Coco Pops, Rice Krispies en Special K. Deze producten worden zelf gemaakt in de Kellogg&#8217;s fabriek in Valls, op slechts een paar kilometer van de rijstvelden van de Ebro-delta. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-7e422bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e422bc\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4338d0 \" data-id=\"c4338d0\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fa99b elementor-widget elementor-widget-image\" data-id=\"18fa99b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins4.jpg\" class=\"attachment-large size-large wp-image-8195\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins4.jpg 800w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins4-768x424.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-315a51f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"315a51f\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba8390c \" data-id=\"ba8390c\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5a666f elementor-widget elementor-widget-text-editor\" data-id=\"c5a666f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Concrete en meetbare resultaten<\/strong><\/h4>\n<p>Momenteel nemen meer dan 84 rijsttelers deel aan het Origins-programma in Spanje, goed voor bijna 30% van de rijstteelt in de Ebro-delta. Sinds de lancering in 2013 heeft het Origins\u2122-programma aanzienlijke resultaten opgeleverd: <\/p>\n<ul>\n<li><u>Hogere opbrengsten:<\/u> Landbouwers die deelnemen aan het programma zagen hun productie gemiddeld met 17,4% stijgen sinds 2013.<\/li>\n<li><u>Verbeterde inkomsten:<\/u> Door de toepassing van goede praktijken hebben rijsttelers gemiddeld ongeveer \u20ac347 extra per hectare gegenereerd.<\/li>\n<li><u>Lagere waterconsumptie:<\/u> Dankzij nieuwe irrigatiemethoden is sinds 2013 tussen de 15% en 45% minder water verbruikt.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-8824475 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8824475\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2fe7f5 \" data-id=\"e2fe7f5\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2076bbb elementor-widget elementor-widget-text-editor\" data-id=\"2076bbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zo ligt de nadruk op biodiversiteit, waarbij Kellogg\u2019s samenwerkt met lokale NGO\u2019s om natuurlijke methoden voor plaagbestrijding te bevorderen en de leefomgeving van vogels en andere diersoorten in de delta te beschermen.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ec124e \" data-id=\"6ec124e\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd262a elementor-widget elementor-widget-image\" data-id=\"8bd262a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins3-NL-1024x695.png\" class=\"attachment-large size-large wp-image-8189\" alt=\"\" srcset=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins3-NL-1024x695.png 1024w, https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/SpainOrigins3-NL-768x521.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-a6aa9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6aa9de\" data-element_type=\"section\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d07a085 \" data-id=\"d07a085\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b01d5 elementor-widget elementor-widget-text-editor\" data-id=\"63b01d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Een wereldwijde visie voor verantwoord voedsel<\/strong><\/h4>\n<p>Naast Spanje heeft Kellogg\u2019s wereldwijd meer dan 40 programma\u2019s opgezet als onderdeel van zijn Better Days-commitment, met een positieve impact op duizenden boeren en de bescherming van talloze ecosystemen.<\/p>\n<p>Met het Origins-programma bewijst Kellogg\u2019s dat verantwoorde voedselproductie mogelijk is door landbouwprestaties te combineren met respect voor het milieu. Door Spaanse rijsttelers te steunen en duurzame rijstteelt te bevorderen, wil Kellogg&#8217;s voldoen aan de verwachtingen van een samenleving die zich steeds meer zorgen maakt over de herkomst en impact van het voedsel dat ze consumeert.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje Al meer dan tien jaar ondersteunt het Origins-programma van Kellogg\u2019s de ontwikkeling van duurzamere landbouwpraktijken in Spanje. Dit ambitieuze initiatief heeft als doel landbouwers te ondersteunen, ecosystemen te behouden en een verantwoorde bevoorrading van hoogwaardige ingredi\u00ebnten te garanderen. Een van de meest sprekende [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duurzaamheid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje - Bidfood Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje - Bidfood Belgium\" \/>\n<meta property=\"og:description\" content=\"Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje Al meer dan tien jaar ondersteunt het Origins-programma van Kellogg\u2019s de ontwikkeling van duurzamere landbouwpraktijken in Spanje. Dit ambitieuze initiatief heeft als doel landbouwers te ondersteunen, ecosystemen te behouden en een verantwoorde bevoorrading van hoogwaardige ingredi\u00ebnten te garanderen. Een van de meest sprekende [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\" \/>\n<meta property=\"og:site_name\" content=\"Bidfood Belgium\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bidfoodbelgium\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T07:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T07:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/kelloggs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fiona Rapisarda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fiona Rapisarda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\"},\"author\":{\"name\":\"Fiona Rapisarda\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/#\/schema\/person\/15e23fb956dcfb053360b512f6bd2f0c\"},\"headline\":\"Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje\",\"datePublished\":\"2025-04-03T07:22:19+00:00\",\"dateModified\":\"2025-04-03T07:47:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\"},\"wordCount\":521,\"publisher\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bidfood.be\/wp-content\/uploads\/2025\/04\/kelloggs.png\",\"articleSection\":[\"Duurzaamheid\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\",\"url\":\"https:\/\/www.bidfood.be\/nl\/het-origins-programma-van-kelloggs-een-duurzame-inzet-voor-de-landbouw-in-spanje\/\",\"name\":\"Het Origins-programma van Kellogg\u2019s: Een duurzame inzet voor de landbouw in Spanje - 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Dit ambitieuze initiatief heeft als doel landbouwers te ondersteunen, ecosystemen te behouden en een verantwoorde bevoorrading van hoogwaardige ingredi\u00ebnten te garanderen. 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